Are your services priced for growth and scale?

If you are making any of these common mistakes, this course is for you!

  • Raising Caregiver Pay without adjusting your bill rate

  • Having a Gross Margin under 40%

  • Live in fear of losing clients because you increased your rates

Watch Intro Video


Professionalism, Quality, Responsiveness, Value

Google Review (Briones Consulting Group)

I have been working with Julio for several months. I was struggling to sign new clients and find reliable referral partners. Julio knew exactly what direction I needed to go. Even during the pandemic I have been able to open new accounts following his program. If you are trying build a home care company call Julio, he will take your business to another level.

LinkedIn Recommendations

I have worked with Julio in the last 3 years and he is absolutely a pleasure to work with. He brings a wealth of expertise in home care industry marketing & strategy. Always very approachable, responds quickly and takes time to listen to my specific needs and problems. The best part I like about Julio is that his advice/approach is very practical, reflects his knowledge and experience and is full of cost effective solutions. I would highly recommend Julio, he is a fantastic partner!

Tina DeYoung

LinkedIn Recommendations

Julio is one of the best trainers I have had in my 25+ years career.. He truly cares about your successes and failures. He will celibate the wins and coach you through the losses. He has a great ability to read people and knows the the best way to approach them. I have learned so much from him in the year that I have known him. I truly thank him for all his advice.

Prepare. Plan. Rebuild.

Invest in Your Agency's Future

Trainer / Consultant / Coach

Julio Briones CADDCT, CBEC, CDP

Julio has dedicated much of his professional life to helping and training others. His experience as a Home Care Recruiter, a Director of Business Development for a National Home Care Company, a Corporate Trainer, and Franchise Business Consultant and Training Developer has afforded him the opportunity to create and implement many proven programs for career, personal and business growth. Julio believes that the key to a successful home care business is having the right tools available so one can achieve their professional, financial and lifestyle goals.

Course curriculum

  • 2

    Understanding Value

    • Defining Value

    • Who are the clients? (Overview)

    • Value and Your Client

    • Service Offering

  • 3

    Step 1 Market Research

    • Learning Objectives

    • Defining Market Research

    • Defining Market Research

    • Suggested Tools

    • Competitive Analysis

    • Secret Shop Script

    • Gathering Secret Shop Data

  • 4

    Step 2 Setting Caregiver Pay Rates

    • Introduction and Learning Objectives

    • Setting Caregiver Pay

  • 5

    Step 3 Maintaining the Margins: What's in your wallet?

    • Introduction and Learning Objectives

    • Calculating Gross Margin

  • 6

    Step 4 Setting Your Price

    • Setting the Price

  • 7

    Step 5 Brining Your Price to Market

    • Introduction

    • Introducing the Rate Increase to the Client

    • Introducing the Rate Increase to the Referral Partner

  • 8

    Bonus 1 Building Schedules with Budgets

    • Building a Schedule

  • 9

    Bonus 2 Deposit Strategy that Scales

    • Deposit Strategy

Welcome to Our Community

Join our FREE Private Home Care Facebook Group for live trainings and value-centered content designed to help you grow your agency!

Need more help?

Coaching, Training & Support Packages Available

Let us help your agency grow. Visit us to learn more about how we can help your agency reach the next level of success. Prepare. Plan. Rebuild.
Briones Consulting Group

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Once it's over, it's over

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